This expression denotes a particular version bottling from a well known Scotch whisky producer, launched to commemorate the Lunar New 12 months. The expression is a variation of a premium blended Scotch, introduced in packaging and probably with taste nuances meant to align with the symbolic animal of the Chinese language zodiac yr. Such releases are sometimes extremely wanted by collectors and gift-givers through the Lunar New 12 months festivities.
Restricted version bottlings of luxurious spirits carry significance for a number of causes. They symbolize a merging of cultural celebration with model recognition, usually leading to elevated gross sales and model visibility inside the Asian market and amongst collectors globally. Traditionally, these releases have been identified to understand in worth, significantly if the yr and related design are thought of artistically profitable or thematically related.