The referenced merchandise is a sleeveless garment, usually fabricated from a light-weight materials, dyed in a selected shade of sunshine crimson, and related to a selected celeb character. These articles of clothes are generally obtainable to shoppers with out speedy financial value, usually as a part of promotional campaigns or giveaways. An instance of such a situation can be a web-based contest the place entrants have the chance to win the garment.
The attraction of this merchandise stems from a mixture of things, together with model recognition, the affiliation with a widely known particular person, and the inherent desirability of free merchandise. Buying such an merchandise can present people with a way of connection to widespread tradition and probably improve social visibility. Traditionally, promotional objects have been utilized as a advertising technique to generate curiosity in a model and improve buyer loyalty.