The follow of utilizing SMS and MMS to speak with clients concerning automotive gross sales, service, and associated data is changing into more and more prevalent. This communication methodology permits dealerships to ship appointment reminders, promotional gives, and repair updates on to clients’ cellular gadgets. For instance, a dealership may ship a textual content message confirming a buyer’s upcoming oil change appointment or notifying them of a brand new incentive on a well-liked automobile mannequin.
The rise in adoption of this methodology stems from its effectivity and the excessive open charges related to textual content messages, considerably surpassing these of e-mail. It offers a direct and instant channel for conveying necessary particulars, enhancing customer support, and driving gross sales. Its historic context includes the evolution of cellular expertise and a shift in the direction of customized communication methods within the automotive business, providing a extra handy and accessible various to conventional cellphone calls and postal mail.
