The observe of buying complimentary Folgers espresso supposed for supply through postal providers serves as a promotional technique employed by the J.M. Smucker Firm. This technique goals to introduce the model’s product line to potential shoppers, encouraging product trial and finally, model loyalty. An instance contains the distribution of single-serving packets on to residences.
This advertising and marketing method offers a number of benefits. It permits people to expertise the product with out upfront monetary funding, probably resulting in elevated gross sales. Traditionally, providing complimentary samples has been a profitable tactic for shopper packaged items corporations to penetrate new markets and bolster market share. This technique additionally presents a direct and focused option to attain demographics which may not be uncovered to the product by conventional promoting channels.
