A particular typeface characterised by its geometric construction and substantial weight. It’s a slab-serif design, that means the serifs are block-like and distinguished. An instance of its utilization might be in headlines or show settings the place visible affect is desired, providing a robust and assertive aesthetic.
This explicit type selection supplies enhanced legibility, significantly at bigger sizes, making it appropriate for branding and promoting. Its sturdy look conveys a way of stability and reliability, influencing model notion. Traditionally, slab-serif fonts gained reputation within the nineteenth century for his or her potential to face out in printed ads.
